Monday, October 22, 2007

Take that, WalMart ...

A county to the north of ours, with which we share a common border, has snagged itself an Ikea. The opening was actually featured on our local television news for two days running. People started lining up, at the entrance, a whole day in advance of the scheduled opening because the first hundred people into the store were to receive a free chair. On the second day’s news, I saw some of them triumphantly carrying chairs out to their vehicles: nice wood, minimal Swedish design.

This definitive big box store is located near Sawgrass, if you know the place: name brand outlets, discount stores, booksellers, etc. Of course, Ikea is not actually in the Sawgrass facility, but nearby, I understand, and huge.

Our Sunday newspaper contained a 2008 Ikea catalog. Not a little insert - the whole book, valid until June 30 of 2008. Ikea probably included catalogs with the delivered newspapers for both counties, or maybe even three or four surrounding counties. It probably cost them, like, say, half the national budget of Sweden ... for half a day, anyway.

The only thing I have discovered, so far, is a folding, stainless steel, steamer insert. Not going to travel that far for one, though. My old one is still serviceable.

I will put the catalog away carefully. You never know ...

2 comments:

Zeta said...

My Sunday paper did not contain a catalog from Ikea. Somebody else decided the books were worth taking from random newspapers. One of my co-workers told me she arrived to Ikea on Saturday and they have tons of gadgets which she likes to purchase. She mentioned a restaurant on the second floor and a snack bar since all the walking may make customers hunger. You can also buy gourmet food if desired.

RANGER said...

Mmmmm, I wonder if they have sugar free items? That might be worth the trip.